UK Study: Smart-TV Watch Adoption Confirms Podcasts Are Becoming a Multi-Format Medium

A new nationally representative UK study confirms that podcast consumption has moved well beyond its historical home (audio on mobile, single listener with headphones) and onto new screens, including the family TV at prime time. We work through what the structural format expansion means for an open-ecosystem aggregator like Acast: the monetization mechanics on ad-slot inventory and pricing, the competitive read against walled-garden hosts, and the measurement friction the shift creates.

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